Dr Zoë Chance is a lecturer in marketing at Yale School of Management, where she studies and teaches the science of good influence. Her MBA course “Mastering Influence and Persuasion” is one of the most popular electives at the school. Her research has been published in top academic journals like Proceedings of the National Academy of Science and Psychological Science, and widely covered in major media outlets like The Economist, the BBC, and Psychological Science. Thinkers 50 has named her one of the top global management thinkers to watch in 2017, and she has appeared on CNN. Her TEDx talk, “How to Make a Behavior Addictive,” has been viewed over half a million times, and her 4Ps Framework for Behavior Change helps Google employees make healthier choices by accident. Prior to joining the Yale faculty, Chance managed a $200 million segment of the Barbie brand, developed an executive leadership program at Harvard, and acted on stage and film. She holds a doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. Her book Influence for Nice People will be published by Random House as a lead title in Spring 2021.