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The intersection of neuroscience, consumption, and human experience

Neurological Assessment
Why Your Brain Is a Prediction Engine

Jorge Barraza Ph.D. on July 6, 2022

Neuroscience can accurately predict consumer behavior, allowing companies to provide more engaging entertainment experiences customized to individual consumers.

Neuroscience can accurately predict consumer behavior, allowing companies to provide more engaging entertainment experiences customized to individual consumers.

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May 2023
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Hope is double-edged, false hope can set you on a collision course with despair. Know when your hopes are well-founded and how to turn your deep desires into results.

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